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Sales & Marketing Archive

Bait and Switch

Bait and Switch

Sales & Marketing July 20, 2018 • No Comments •
What does the idiom “bait and switch” mean? Definition: advertise something for sale but then substitute a different …
The Hard Sell

The Hard Sell

Sales & Marketing March 30, 2018 • No Comments •
What does the expression “the hard sell” mean? Definition: aggressive salesmanship; a strong effort to convince someone of …
In the Pipeline

In the Pipeline

Sales & Marketing December 12, 2017 • No Comments •
What does the idiom “in the pipeline” mean? Definition: Being prepared for the marketplace, being worked on. Example: …
Sell (Someone) a Bill of Goods

Sell (Someone) a Bill of Goods

Sales & Marketing June 14, 2017 • No Comments •
What does the idiom “sell someone a bill of goods” mean? Definition: Trick someone; be deceptive Example: I …
Selling Point

Selling Point

Sales & Marketing May 30, 2017 • No Comments •
What does the expression “selling point” mean? Definition: an attractive feature of something for sale Example: Durability has …
Sold On (Something)

Sold On (Something)

Sales & Marketing January 8, 2016 • No Comments •
What does the idiom “Sold On (Something)” mean? Definition: Convinced of something For example: “I know many stores …

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