Set the Bar (Too) High

What does the idiom “Set the Bar (Too) High” mean?

Definition:

To set a high standard for something

For example:

“The college sets the bar high when it comes to admission. You have to have really good grades, plus a variety of extracurricular activities.”

Notes:

You can also say “set a high bar for.” These expressions come from the sports of pole vaulting and the high jump.